As an Amazon seller, it is essential to know on which days of the year extraordinary sales can be expected. Especially on these days, you have to make sure that enough goods are available for sale. Otherwise you will lose a lot of sales, which is really annoying. Especially because these days are fixed every year and there is no excuse for not being prepared.
Amazon Prime Day
The strongest sales day on Amazon is Prime Day. The exact date of Prime Day is announced by Amazon with sufficient advance notice. Exciting question: What sales figures can you expect on Prime Day? First of all, you need to know that many times the usual number of customers will be on Amazon.co.uk on this day. This means that your products will be clicked on much more often, even if you don't have any special offers on this day. In 2018, for example, we were able to achieve 3-4 times the normal daily sales on Prime Day without any promotions. With offers, you can increase this significantly! With a cleverly chosen offer, you can easily achieve 20 - 40 times your normal daily turnover on Prime Day!
Cyber Week runs a little differently than Prime Day. As the name suggests, this event lasts a few days. Usually, the event starts after the American Thanksgiving, so towards the end of November. Accordingly, it will take place punctually in November again this year. Cyber Week has similar effects as Prime Day. But not selectively on a single day, but spread over a few days. Last year, we had a special offer on Cyber Thursday. Our boxer shorts made it to 1st place in the "clothing" category! And we did 30 times the sales of a normal day! Such an event can have a strong impact on your sales. We had a strong increase in sales for days after the event, because we rose super high in the rankings as a result of the deal. Cyber Week is a time for perseverance, and you should take this into account when planning your merchandise.
Christmas time on Amazon
And then, of course, there is the pre-Christmas period, which usually gives us Amazon sellers a good time. Of course, it depends on which niche you are in. We have consulting clients who are in the "jewellery" category. There, December accounts for a good quarter of the entire annual turnover. So even in the run-up to Christmas, you should avoid being out of stock!
We hope this overview helps you with your future merchandise planning and gives you a sales push in the years to come.
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