Customers have to be emotionally picked up so that a purchase is made! Instead of creating a surplus of information with numbers, data and pictures, you should work with crisp USPs in the product title. Samuel Hess tests such hypotheses with his team at Drip Agency. Drip has focused on A/B testing in e-commerce to help online stores grow. Based on statistical and psychological models, testing is done to test new features and designs. In this episode, Samu shares empirical values from conducted testings and resulting recommendations for action for online store design. For example, what information should be placed around the shopping cart button? Should Paypal be displayed here as a payment option? The answers to these questions and other exciting tests and tips can be found in this episode!