Jonathan Schoeck, content creator, has more than 1.4 million followers on TikTok every day. Jonathan started on TikTok in 2019 and reached a community of more than 100,000 followers in the first four weeks. He now produces at least four videos a day and has built a business around his Creator routine. Jonathan focuses on continuity, creativity and quality in his content. He tells Romy how you can build your reach on TikTok today. Why should a brand decide in favour of TikTok and against Instagram? How should you position yourself as a brand on TikTok? What does good and viral content look like? Jonathan Schoeck shares these questions and more TikTok hacks in this episode.