Jessica Krauter from Buah

On the road to success with D2C instead of on the brink of insolvency

Buah wins the tastes and hearts of consumers with freeze-dried fruit. Founder Jessica Krauter talks openly and honestly with Romy and Johannes about why the business hasn't always been so successful. After the start-up founded by Jessica and her brother Daniel in 2015 was on the verge of insolvency, the Munich-based company turned to influencer marketing and its own online shop. As a result, seven-figure sales can be generated every month today. How did this change come about? What were the biggest lessons for the founder along the way? How do you motivate yourself and your team in difficult times? And how do you find the right employees today who share a similar vision? Answers to these questions can be found in this episode of the podcast.

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