Denys Lichtenstein from SassyClassy

Successful performance marketing in times of tracking crisis

Scale by 300% in one year?! That's what co-founder Denys Lichtenstein and his two co-founders achieved in the case of SassyClassy, an online fashion shop. How? Find out in this episode! According to Denys, one success factor was the transformation of SassyClassy into a data-driven company, especially in the area of paid social. Because Denys also had to realise that influences such as iOS updates, Facebook marketing and especially the attribution and tracking of data became more complicated. What next steps should brands take now to optimise their Facebook performance and especially tracking? What are the current trends in performance marketing? And why SNOCKS now relies on TikTok, you can find out in this episode with Denys, Romy and Johannes.

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