More Nutrition specializes in developing innovative nutritional supplements suitable for dieting and weight loss. When they launched their sugar-free drink syrup, they managed to completely sell out the first batch in just four minutes. Founder Christian Wolf's company thus directly makes a turnover of 1.2 million euros. If you only extrapolate the sales of the drink syrup to a full year, More Nutrition makes almost 50 million euros with this one product alone.
Since its founding in 2017, the company has been growing constantly. In 2019, the company joins forces with the fitness experts from ESN and founds The Quality Group to bundle competencies. In 2022, CVC Capital Partners, one of the largest private equity firms in the world, will join the company. And rumor has it that More Nutrition is now a Unicorn.
In this interview, Christian Wolf gives a detailed insight into product development at More Nutrition and the entry of CVC. He also discusses the influence of the community in product development, the strength of personal brands, and the question of where More Nutrition's journey will take it. Is internationalization an issue? Will there be an IPO? You can hear all about it in the podcast.