Consumers today buy on different channels, which is why D2C brands should be represented online as well as offline in retail. This is what the Munich-based startup 3Bears Porridge with co-founder Caroline Nichols does. True to the motto "Make oatmeal sexy again," 3Bears offers varied porridge varieties as well as other oat products in its own online store as well as in retail. For a breakthrough in retail, a certain brand awareness, a good network and eye-catching packaging are necessary. Caroline shares how 3Bears has implemented this in an interview with Johannes Kliesch. How 3Bears also deals with rising prices for raw materials and production? And how profitability in the online store can be increased, especially in the food industry, you will learn in this episode.