We live in an attention economy: it's not the best product that gets bought, but the product that gets the most attention. That is one of the reasons why Alexander Graf, founder of Spryker and podcast host of Kassenzone, continues to focus on podcast today. In addition to the relevance of podcasts, Alexander classifies the current e-commerce crisis in this episode. In his opinion, D2C Brands should significantly reduce their costs now in order to remain competitive and profitable. How will the e-commerce crisis develop in the coming months? When should you sell your brand as an Amazon FBA seller? And when can it make sense for medium-sized D2C brands to buy out other Amazon players? The three discuss these and many other exciting questions in this episode.